Mailing Lists (India) Pvt. Ltd. (MLA India) is a part of Mailing Lists Asia (MLA) - a leading International/Global Mailing List Brokerage and List Management Firm.
MLA India, a Direct Marketing Agency/company and India's Largest Database company is working with leading publishers and other categories of clients both overseas as well as within India to develop direct marketing campaigns in India (direct mail/email marketing/telemarketing/sms) using B2B and B2C lists brought on to the market by MLA India. Being a leading Direct Marketing company in India we also help local companies market their products/services overseas via direct mail/email marketing (including targeting Non-Resident Indians Lists - NRI's) through mailing responder lists.
Support services are also offered in the Indian market, which include: print and lettershop management solutions, data entry, data management, database marketing and solutions, database validation, marketing strategy and marketing services, project management services, email marketing and broadcasting, response management/tracking, insert media, telecalling and fulfillment.
MLA India blog ( July, 2014. )
Does more data imply better customer service?
Not necessarily, if the data collected is not fed back into the feedback loop
"You may be spending a fortune in opening up new markets, designing and selling personalized products, thinking of newer ways to enhance a customer’s ‘experience’ of your brand, but if your service desk is not making use of the data insights that your CRM software is generating, you may well forget about having any data strategy in place. You are not making proper use of the customer response to your new product/service and any other changes you are making to your business model.
“MLA India provide a wide range of data sources which have helped us spread our message of cruelty-free living across India and increase our supporter base”.
“The key to any direct marketing campaign is the quality of the mailing list. MLA India’s high percentage of deliverable mail has helped to increase response rates”.
“I just wanted to say that I am continually impressed by the
excellent service that MLA India provides. Support from MLA has
been fast and efficient”.
“The team at MLA is very pro-active
in responding and also good with follow-ups”.
Sulekha.com New Media