Mailing Lists (India) Pvt. Ltd. (MLA India) is a part of Mailing Lists Asia (MLA) - a leading International/Global Mailing List Brokerage and List Management Firm.
MLA India, a Direct Marketing Agency/company and India's Largest Database company is working with leading publishers and other categories of clients both overseas as well as within India to develop direct marketing campaigns in India (direct mail/email marketing/telemarketing/sms) using B2B and B2C lists brought on to the market by MLA India. Being a leading Direct Marketing company in India we also help local companies market their products/services overseas via direct mail/email marketing (including targeting Non-Resident Indians Lists - NRI's) through mailing responder lists.
Support services are also offered in the Indian market, which include: print and lettershop management solutions, data entry, data management, database marketing and solutions, database validation, marketing strategy and marketing services, project management services, email marketing and broadcasting, response management/tracking, insert media, telecalling and fulfillment.
MLA India blog ( August, 2014. )
Do people still use Direct Marketing?
They do, when they are building loyalty for a brand
"Can’t be sure if you have watched Birla Sun Life’s direct marketing (DM) campaign ‘The Last Telegram’ so here’s a YouTube Link.
Conceptualised by DDB Mudra Max, on July 14, 2013, the last day of the Indian telegram service, a team of 15 people from the agency sat at the Telegram Office in Mumbai from 9 am to 10.30 pm and diligently wrote out individual telegrams to high net worth individuals (HNIs), who had in the past, evinced interest in Birla Sun Life Retirement Plans".